Legal mergers and new branding for a consistent market presence

Earlier this year, FLS GmbH and mobileX GmbH merged to form Solvares FSM GmbH, while Städtler Logistik GmbH and Opheo Solutions GmbH combined to create Solvares Logistics GmbH. Each Solvares segment – Field Service Management, Logistics and Field Sales Management (with Impactit GmbH / Portatour®) – is now established as its own legal entity.

The accompanying branding project, which has now been completed, introduces a coherent brand architecture across all entities under the Solvares umbrella. At the same time, the new brand identities bring the product portfolios together and create a uniform, clear presentation of the wide range of established and innovative solutions for field service and logistics.

Combined expertise with a clear market focus

Solvares Field Service consolidates the Group’s proven expertise in workforce scheduling, AI-based route optimisation, mobile apps and customer communication for technical and service-focused field operations. Solvares Logistics stands for transport management, AI-driven truck dispatching, logistics consultancy and freight auditing – from strategic to operational levels.

Across all business units, the shared goal remains the same: to make complex service, sales and logistics processes measurably simpler, more efficient and more transparent, enabling companies to operate successfully and sustainably in today’s highly dynamic business environments.

Ivan Bagaric, CEO, Solvares Group:

“With our new brands, we are taking our established solutions into a new era – clearer, more modern and future-oriented. We combine what our customers have valued for years with the ambition to remain at the forefront of technology and innovation – the go-to expert for smart processes and efficient resource optimisation, wherever precise planning and intelligent control make the difference.”

Dr Björn Sass, COO, Solvares Group, responsible for the branding project:

“It has been an exciting journey for Solvares Group since 2018. Our roots lie in FLS – the nucleus of the Solvares Group – which also inspired the visual theme for our brand identity: the cheetah. It symbolises speed, precision and efficiency. . This motif now defines the entire brand world of Solvares. It reflects our aspiration to master complexity and deliver peak performance with reliability and precision.”