PRESSE    GERMAN BRAND AWARD 2024 

SOLVARES GROUP HONOURED WITH GERMAN BRAND AWARD

Honoured as 'Winner' in two categories at the renowned awards for brand work

 

3 min. reading time

  June 17, 2024

Christoph Bertram

Heikendorf near Kiel, 17 June 2024 – The Solvares Group is delighted to have been honoured with the German Brand Award 2024. At the award ceremony last Thursday in Berlin, the jury presented the leading German solution provider for field service management, field sales management and logistics with the 'Winner' award in two categories. A remarkable success for the still young brand.


ESTABLISHING A BRAND: FROM THE FOUNDATION TO THE GERMAN BRAND AWARD

The Solvares Group was founded in 2018 with the acquisition of FLS GmbH from Heikendorf near Kiel by the Deutsche Beteiligungs AG (DBAG). In 2021, impactit GmbH from Vienna, Städtler Logistik GmbH from Nuremberg and Opheo Solutions GmbH from Hamburg were added, with mobileX GmbH from Munich becoming the fifth company in mid-2022. By then at the latest, the time had come to further develop the Group's brand identity and bring it to life.

Ivan Bagaric, CEO of the Solvares Group since the beginning of 2023: "The companies in our Group have been successful on the market for decades. But the Solvares Group itself is a comparatively new brand. That's why, right from the start, I focussed on showing the outside world what the Solvares Group is: a true champion for sustainable, efficient and technologically leading software solutions and services. We inspire with solutions that enable our customers to master the most complex problems of process and resource optimisation, which is expressed in our newly created slogan: Everything is solvable."

Bettina Marksteiner, Group Director of Marketing and Inside Sales, added: "The brand challenge was to bring our five subsidiaries, which continue to be visible as individual brands, and their different software and customer segments under one roof and to establish Solvares as an overarching brand alongside the strong individual brands. Not with a single large advertising campaign, but cautiously, gradually and organically. Our continuous growth, for example in our Linkedin followers and website traffic, shows that we are on the right track."


AWARDS IN TWO CATEGORIES

With the German Brand Award, the German Design Council recognises personalities and companies that are pioneers in the world of brands. It discovers, presents and honours unique brands and brand makers. The jury honoured the Solvares Group in the categories "Excellent Brands: Employer Brand of the Year" and "Excellent Brands: Corporate Services". From the jury's statement:

"The Solvares Group impresses with the skillful integration of its subsidiaries under a strong brand umbrella. With its consistent branding and visual identity, it creates trust and credibility ... The slogan 'Everything is solvable' and the visual approach of connecting the dots emphasise the brand's focus on solutions and optimism. This strong brand work shows how organisations can be made more sustainable and productive through clear values and a positive vision for the future."

Solvares Group – Everything is Solvable.
The Solvares Group is the European champion for resource optimisation along the entire value chain. Solvares’ portfolio includes solutions for the entire supply and service chain - from transport logistics to sales to field service. The business focus is always on intelligent resource and process optimisation through best-of-breed solutions for customers.

The Solvares Group was formed in 2018 with the acquisition of FLS GmbH. The expansion with impactit GmbH from Vienna, Städtler Logistik GmbH from Nuremberg and Opheo Solutions GmbH from Hamburg in 2021 created a market leader for resource optimisation in Europe. In June 2022, mobileX AG from Munich joined as the fifth company. The group employs 339 people across 5 countries. Solvares is headquartered in Heikendorf, Germany.

Learn more about the Solvares Group:
About the Group
Ivan Bagaric is the new CEO of Solvares Group

Christoph Bertram
Press & Content

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