REWE Markt GmbH, with more than 3,000 REWE locations and 90,000 employees, ranks among the leading corporations in the German food retail business. REWE is not only a big player as a brick and mortar retailer, but it is also a leading online pioneer with the recent establishment of an online supermarket which offers delivery services. Since its opening in 2011, it has grown to reach roughly 40 percent of German households. Those customers are served from 30 locations that deliver to more than 75 cities and their suburban areas.

“We strive to offer our customers supreme service, regardless whether it is on site at the supermarket or online“ says Dr. Johannes Steegmann, Director of Marketing, Strategy and Ventures at REWE Digital GmbH. REWE delivery service offers a large selection of the products of the brick and mortar supermarkets. REWE’s mission as well as it’s challenge is to get the merchandise to the customer’s doorstep at peak quality and promptly within the …