CASE STUDY PORTATOUR / IMPACTIT FOR SAMSUNG
Industry: Electronics trade
Product: portatour®-Anywhere
Challenges
Solutions
More information:
www.samsung.com/de
Samsung Electronics is the largest television and mobile phone manufacturer in the world and employs 286,000 people. In Switzerland, Samsung Electronics, in cooperation with the company X-Tool Services (Schweiz) AG, employs field staff to maintain relationships with its retail partners, train their sales staff, monitor the competition and ensure the optimal presentation of Samsung products at the point-of-sale (POS). The presence at the POS is essential for end customers to get to know Samsung products before they buy them.
Before portatour® , field staff were solely responsible for planning routes to their pool of trade partners. However, the distribution of visits did not correspond to the strategic goals and was often suboptimal. Personally favoured customers were visited frequently, while other customers remained ...
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