CASE STUDY PORTATOUR / IMPACTIT FOR MIWA
Industry: Motor vehicle repairs and spare parts trade
MIWA is the South African association of motor vehicle workshops and the largest trade association of the Retail Motor Industry Organisation (RMI). It serves as the voice for independent garages in the aftermarket and represents more than 2,500 companies nationwide. MIWA keeps its members informed of new developments in the fast-moving repair and aftermarket. The association also ensures that vehicles are repaired to certain standards. This makes them last longer and perform better, ensuring safety on South Africa's roads.
The business model of RMI and MIWA is mainly based on membership fees. Retaining existing members and attracting new ones are therefore crucial. The field staff play a central role ...
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